Eli and Peyton Manning boost Scholastic ClassroomsCare Challenge

There's a football/schoolmatch-up this fall and millions of kids across the U.S. will benefit
Top names in education and in football - Scholastic Inc. and Super Bowl MVPs Eli and Peyton Manning - are joining forces and inviting America's teachers and students, along with several key charity partners, to join them in bringing more than one million books to kids in need across the U.S. via Scholastic Book Clubs' ClassroomsCare program.
The ClassroomsCare program has been successful in distributing more than nine million books since 2001 to kids in need through charity partners like Reach Out and Read and Save the Children.
This year, Scholastic will also be coordinating with the Mannings' youth charities, including the Peyton Manning PeyBack Foundation and The Eli Manning Children's Clinics.
Scholastic will also be publishing a new picture book, Family Huddle,
featuring America's most famous football family, the Mannings.
ClassroomsCare is an annual challenge to the one million classrooms that use Scholastic Book Clubs. Participating classes read 100 books, triggering a donation of books from Scholastic Book Clubs to ClassroomsCare's charity partners. The books are then donated throughout the year to kids in preschool to middle school who in many cases would not otherwise have books of their own.