Inkubook attributes 60 percent of first year sales to email marketing

Online photo book publisher Inkubook, a subsidiary of vanity press AuthorHouse, says that that its ExactTarget email marketing campaigns drove more than 60 percent of the brand`s first-year revenue.
Launched in July 2008 as one of six self-publishing brands owned by Author Solutions, Inkubook posted the first-year results using ExactTarget’s on-demand email technology to build relationships between the photo book publisher and its growing list of more than 50,000 members around the world.
Using ExactTarget’s Core Edition in tandem with its customer database, Inkubook automatically builds and sends messages to its members based on their activity on the book builder’s Web site. The technology allows the company to remain in contact with customers during the book creation process, informing them of their current project status and encouraging them to finish should they abandon a project before completion.
The re-engagement effort, Inkubook`s Market Development Manager Jim Eup said, has driven nearly 20 percent of the company’s first year revenue.
Inkubook sends monthly newsletters to customers featuring season-specific offers and promotions. To extend the reach of the newsletters, the company includes links to its Facebook and Twitter pages in emails and invites customers to share special offers with friends and family, Eup said.